Misuse of the word "rant"

Rant is losing its meaning, and it is doing so because of clickbait.

Due to clickbait and clickbait-like use of overly-emotional and grandiose terminology and other forms of exaggeration used solely to get someone's attention, the word "rant" is going to shift in meaning from "speak or shout at length in a wild, impassioned manner" to something that denotes or indications either only "speak at length", "speak in any manner that refutes or negates a listener or the topic at hand", or "speak openly about a potentially contentious subject". I've seen this term misused in this way more times than I care to count. I know that language shifts, but this seems a more noxious shift than others have become. It is not a shift of accident or necessity, but merely one based on advertising, ignorance, or desire to dupe the audience. It cheapens the language for no good reason.

If they aren't yelling, gesturing emphatically, or being somewhat uncontrolled, they aren't ranting. If they are merely speaking at length, speaking on a contentious subject, or simply refuting or negating a listener or subject, they aren't ranting. If they aren't acting crazily, actually being crazy, getting in your face, or pontificating from a soapbox, they aren't ranting.

Rant is a far more emotional reaction to a subject, than merely discussing that same subject; regardless of how contentious the subject is. You either rant or not rant about breakfast cereal, as much as you can rant or not rant about raising the minimum wage to something survivable, or the efficacy of religion.

It is not a word tied to a subject matter; but is tied to how one discusses that subject matter.

2017 10 12 - 15:43